WordPress SEO Services

  • WordPress SEO services help millions of website owners get their messages across by making them more visible to search engines
  • Although WordPress comes with a large set of SEO plugins nothing can come close to replacing the work that these small business SEO services can do

Today, WordPress is used by the majority of website – and especially blog sites – owners on the Internet. The CMS (content management system) company is so popular that it has now cornered about a third of all websites on the Internet (~172 million and growing) meaning there are around 75 million WordPress websites out there – and that number continues to grow by the hour.

WordPress market share and dominance

With all these sites, and new pages going up every second, it becomes obvious just how uphill the task of getting discovered by visitors becomes. Search engines need to filter through an ever-increasing number of content while people using the engines need to make the choice of clicking on SERP (search engine results pages) links that are also growing ever more alike.

SEO stands for SEARCH ENGINE OPTIMIZATION and is the process of making a website more transparent and visible to search engines like Google so they can be chosen to be served first – or among the first – results on SERPs. This is known as ranking on a SERP.

WordPress SEO services to the rescue

WordPress website owners – especially ecommerce ones – can only stay competitive if they can be discovered by their customers. No matter how good a website looks or how well-stocked their digital shelves may be, they will never be able to make a single sale if no shoppers land on their pages.

This is where WordPress SEO services come into play. These companies – usually small-to-medium businesses (SMBs) themselves – know not only what it takes to rank high on SERPs, but also what an uphill struggle it is for fellow businesses to do so too.

It takes one to know oneIn other words: WordPress SEO services are usually provided by SMBs that know the needs of a fellow business as they too are in the same boat. After all, who would trust the SEO services of a business that didn’t have a website that was created using WordPress? And even then, who would want to do business with them if they themselves didn’t have good SEO rankings?

Do you see where we are going with this? It takes one to know one

But, doesn’t WordPress have its own SEO tools?

One of the first arguments website owners put against outsourcing SEO services is that WordPress itself has its own set of plugins that can do the job – for free, no less. And so, why, they all ask, would they want to shell out good money for a service that was on offer for free?

Let’s try to answer this question by having a look at what, indeed, is on offer when it comes to these plugin tools.

Well, tools like Yoast SEO and Google’s Monsterinsights do come for free and are used to:

  • Find the optimal number of words that search engines would consider a post to be of good quality and a keyword density that doesn’t make it look like it was stuffed – a black hat technique used to cheat in rankings
  • Check to see if all relevant meta tags and metadata have been properly placed throughout the website and are in the correct locations and in the right configuration
  • See if the URLs and links used in a post are not only in the correct format and point to existing websites, but also don’t lead to pages that are trying to rank for the same keywords – which will be considered to be the competition thus leading to loss of SEO juice
  • Show what the links in the search engine results will look like – it will show a preview of what people will see when they actually search, and find, the web pages’ link on SERPs
  • Ensure that there are featured images included in the post, that they meet the standards, and have met all the necessary data requirements (Alt tag texts, for example)
  • Look at stats, charts, and reports on data like number of visitors, their demographics, the keywords they used to find the site, the link they followed to arrive on a page, how long they stayed on it, where they headed to afterwards, etc.

Although there are many more functionalities that they bring to the table, looking at this list alone, we can clearly see that the native WordPress SEO tools serve as a benchmark to be used to improve a website’s visibility and also as warning indicators if any configuration or content has gone beyond the acceptable optimization limits – which is seen as a Black Hat SEO technique and hence a no-no in the eyes of search engines such as Google.

WordPress Statistics for 2021

Ok, what do the WordPress SEO services do then?

A website owner can have all the native SEO plugins and tools they want installed on their website or blog and it would all be for naught if they didn’t know what to do with it what the data readouts meant. With all the bells and whistles (the plugins quite literally do have many warning mechanisms) the tools won’t be able to correct the mistakes.

Let’s have a look:

  • Writing and editing – it’s no joke, but WordPress can’t create content; someone needs to do the writing and editing
  • Audience retention – search engines give higher ranking to webpages that people tend to linger on; the assumption being the visitors have found something that has captured their attention
  • Scheduled posts – SEO requires that a website have relevant content that is updated on a regular basis which can only be done by a human being
  • Keywords research – although WordPress does check for the proper implementation of keywords, it cannot actually come up with the keywords themselves; there is a whole science dedicated to that research
  • Keywords integration – once the relevant keywords have been identified, they need to be intricately woven into the posts and the fabric of the website as a whole without creating meaningless content or having it all look spammy
  • Creating and including metadata – metadata research needs to be done for a website and all the pages on it and then they too then need to also be woven into the overall fabric
  • Selecting and tagging images – WordPress plugins can’t identify context-relevant images and infographics or assign them the correct tags and metadata (alt tags, et al.)
  • Social media marketing – once all the writing is done, the keywords have been placed, and the metadata have found their home it becomes time to “sell” the page; this is where social media marketing (SMM) takes over in the hopes of attracting more visitors so search engines will, in turn, assume there is relevant content to be found at the destination page
  • Monitoring of, and acting upon, reports – human eyes need to keep an eye on the reports that come out of the SEO tools and make sense of the information they hold; decisions need to be made before action can then be taken
  • Making sure to avoid the Wrath of Google – despite all the protection and warnings integrated into it, WordPress won’t be able to prevent errors which could, in turn, trigger Google Inc.’s alarm bells; their ruffled feathers can only be brushed back into place by opening a dialog with the no-nonsense search giant and the whole process can take a long time

And so, it becomes obvious that, here too, without human intervention, all the plugins in the WordPress armory wouldn’t be of much help with regards to SEO – especially if the website owner were clueless. On the contrary, all these tasks would be handled, and the issues resolved, by WordPress SEO service providers who have made it their bread and butter to look after clients’ rankings.

WordPress SEO services can’t be replaced with tools

And so it comes to pass: no matter how many plugin tools may be added to a WordPress installation, they will remain pointless, resource-sucking apps that add no value to the site’s overall SEO ranking. On the other hand, it can be safely assumed that these very tools can be wielded expertly by professionals that can only come from… WordPress SEO services.

Go on; do it – now is the time to hire professionals to handle your SEO.

 

Image credits: Omoligists.com and Finance Online.