Did you know that an email marketing campaign is one of the best marketing tools you can use to promote your business? While the Internet has made it easier for almost anybody to start an online business, it has also made it a lot more difficult for us to find customers.
But, with almost 4 billion people getting online every single day, it doesn’t mean it is because the market is saturated. It is just because they can’t find you, and the only way to alleviate this problem is by using online marketing.
In this article, we will have a look at how you can launch a great email marketing campaign – one of the many online marketing tools – and see customers flock to your online business.
What is an email marketing campaign?
An email marketing campaign involves the process of sending out emails that contain commercial messages about your business and its services.
Typically, you would have a well-designed and eloquently written message that can grab your readers’ attention and lead them to act upon your wishes – using a “Call to Action.” You could ask them to buy your products and services, or guide them back to your website where they can take further actions.
The addresses you use to send out the emails usually come from your own customer database’s lead list. You may also purchase lead lists online, but that is not advisable. Either way, the content you can send in your email marketing campaign includes:
- Requests for business and deals
- Solicitation for sales or donations
- General information regarding your brand and any novelties
The idea here is to make sure your customers know about your business and are kept informed about any new products or services. Once you achieve that awareness, you will easily be able to drive them to your business’ website where they can make purchases, for example.
What are the advantages of email marketing campaigns?
There are many advantages to implementing an email marketing campaign for your business. These include:
- Email marketing remains one of the cheapest and fastest ways of online marketing as well as one of the most efficient one
- You can use ESPs (email service providers) to gather information about the behavior of your recipients, which can then be further used for online marketing
- Emails offer a cost-effective way of testing different marketing tactics like content, aesthetics, and design which can help further improve your email marketing campaign
- Depending on your customer list, you can reach a large number of your clients who are already interested in you and your business
We could go on, but we are sure you get the gist of it: email marketing campaigns offer the cheapest, most versatile, and yet the most effective way of reaching out to your customers. It is because of these and more reasons that email marketing campaigns continue to be amongst the best online marketing strategies. You would be a fool to not design and implement one today.
How can you launch a great email marketing campaign?
Let us now have a look at 5 tips that can help you launch a great email marketing campaign. Without further ado, they are:
1 – Set email marketing goals
Your marketing campaign should have a goal and results you intend to achieve at the end of it. Examples could be:
- Increasing sales
- Further establishing your brand
- Attracting more customers
- Driving more traffic to your website
Each of these goals will need a different approach. It is, therefore, critical that you know where you are headed right from the outset.
2 – Clear subject lines
Come up with a list of subject lines that will grab your recipients’ attention. It is at that instant, right after they have read your email’s subject line, that they will decide whether or not they are going to open it. You should choose wisely and, during the campaign itself, you can experiment with different titles to find out which ones of them are most effective.
3 – Don’t be impersonal
We all receive – and block – a lot of emails every single day. We sometimes feel overwhelmed by them mainly because they are almost always cold sales pitches that are all about making more money for the sender. You will be able to tug at some heart and purse strings if you use a warmer and more personal approach. Tell your readers that you know they are busy and apologize for taking some time out of their busy workday – it will be a good start.
4 – Ask for feedback
Even if they decide to not go along with your marketing pitch your recipients can still be a good source of information. Ask them why they have decided to not accept your offer. Find out what made them decide to delete your email. Every little bit of information will help you.
5 – Use social proof
Include social proof in your marketing strategy to convince people that they would be missing out on something great if they don’t accept your offers or work with your business. Let them know how “7,000 people use [your business brand here]” and are now satisfied customers. When others see how popular your business really is, they too will want to come on board with you.
As you can see, these 5 tips will help you launch your email marketing and set it on the right course. Try to use all of them.
Start on your email marketing campaign today
Well, if you still haven’t launched your email marketing campaign, now would be the right time for you to set about doing so – launch your campaign today and see your business prosper in a short time.
We can help – contact us and let us help you reach a broader target audience.