One of the best ways to get your website seen by a wider audience is to implement a search engine optimization or SEO campaign to help project it as far across the globe as you wish. This time-proven online marketing process will help get your business in front of your future clients’ eyes – wherever in the world they may be… if executed correctly.
On the other hand, should you mess up your SEO campaign, you could find yourself:
- Wasting time, money, and effort on a fruitless cause
- Doing damage to your online ranking and hence your reputation
- Getting banned by the major search engines for suspicion of trying to use underhanded methods of improving your ranking, a.k.a. “Blackhat” SEO techniques
Always plan your SEO campaign with care and learn to do it the right way. With that being said, let’s go on to have a look at which mistakes could lead to your doing it the wrong way.
5 mistakes in SEO campaign rollout
The 5 mistakes listed below are in no particular order and you need to avoid them all if possible. They are:
1 – Assuming you know everything
The SEO game is an ever-changing one. The major search engines, especially Google, change their algorithms almost every year. In their attempt to curb “cheaters” they make tweaks to the way they rank websites’ content which plays havoc with even the most complete of SEO campaigns.
Unless you are an SEO expert yourself – or a business that deals with online digital marketing – you would be wise to hire people have made tracking these changes their bread and butter. It is better to pay someone to increase your website’s ranking that pay a costlier price by being blacklisted by the likes of Google.
2 – Ignoring the Google keyword tool
With Google being the biggest fish in the search engine tank, you would be very foolish to not make use of their keywords research tool (you will need to create a Google account to use it). The best advantage you will get from using the tool is a look at all the keywords people use to search for businesses and products like yours. It will give you an idea of what your “long-tailed” keywords should be in your SEO campaign.
Learn how to use the Google keywords planner tool and then use them in your content and Metadata. Optimize your pages around the keywords and you will see a healthy rise in your site’s rankings.
3 – Not taking your social media accounts seriously
If you think your SEO campaign should only focus on making your business website keyword-rich, you are wrong. A free and very effective way of driving traffic to your website is to work on your social media platforms too.
Apart from driving a healthy number of people to your sales pages, it will directly affect the way the search engines rank your website. They presume that a popular website is an “authority” site and hence deserves a higher ranking.
4 – Not using analytics tools to gauge your SEO campaign performance
While you may be putting your utmost into ensuring your website is continuously improving in rankings, you need to be sure you are heading in the right direction. Before you start your SEO campaign you will need to set up milestones that you will need to surpass. Depending on the time passed, you will also need to make sure you have achieved them by using analytics tools.
A simple online search will result in various analytics tools that you can use to gauge your number of visitors, the number of followers you have gained on social media platforms, and the amount of engagement you have created with your content. You’ll be happy to know that many of these tools are free to use and give clear insights into your overall performance.
5 – Underestimating the local market
You would be surprised at how many businesses ignore their local markets and turn their full attention towards the world beyond their reach. This would especially be a grave mistake if you actually own a brick-and-mortar shop or offices.
With a tweak to your SEO campaign you can not only drive people to walk into your stores, but also cater to a niche market that might want to deal with you out of patriotism, loyalty to local businesses, and just wanting to deal with people who can understand their mother-tongues. Create a website and optimize it so people from everywhere, including your neighbors, can be reached and engaged with.
It should always be relevant
We have seen the five mistakes you need to avoid for a great SEO campaign. You can push your website’s ranking higher by implementing them. But, it will all be temporary if, at the end of the day, the content on your page is of no relevance to your visitors. Apart from drawing in your visitors, you need to make sure that they stay; and that will only happen if the content of your website makes them want to do so – either by capturing their attention, making them want to sign up for your mailing list, or by converting them into paying customers.
We can help create an SEO campaign that will take your website to the next level. Contact us and to find out how we can work together to establish your brand online.